Our Story

Built by entrepreneurs, for entrepreneurs

We know what it's like to pour everything into a business and still feel invisible online. That frustration is exactly why SEO Sorted exists.

Anna Korol, founder of SEO Sorted, speaking at a Kangaru startup event
Anna Korol — founder, SEO Sorted

The problem we lived

We're a small team of business owners — e-commerce operators, SaaS founders, and agency leads — who spent years trying to crack the SEO code. We hired consultants, bought expensive tools, and spent countless hours writing guest post pitches that went unanswered. The result? Marginal improvements that never justified the cost.

The truth hit us hard: the number one thing a business needs today is to be visible on the Internet. Without organic traffic, you're paying for every single visitor. Without backlinks, Google treats you like you don't exist. And manual link building? It's soul-crushingly slow.

The idea

What if businesses could help each other? Every website has content. Every website needs backlinks. If we could match sites by relevance and automate the exchange — everyone grows, and nobody has to send another cold email.

That's how SEO Sorted was born. We built a platform where website owners join a trusted network, contribute quality content with embedded backlinks, and watch their Domain Rating climb — all on autopilot. No shady link farms. No PBNs. Just real websites helping real websites.

Where we are today

Our community has grown to hundreds of active members exchanging thousands of backlinks every month. We've added AI-powered article generation, multi-CMS publishing, and intelligent keyword research — because we believe SEO should be a growth engine, not a full-time job.

We're still a small, scrappy team. We still run our own businesses on the platform. And we still believe that the best way to grow is to help others grow alongside you.

Our Values

What we stand for

Transparency

Every backlink is verified. Every metric is real. We believe trust is built through openness, not black-box algorithms.

Community First

Our members grow together. When you help another site rank, you strengthen the entire network — and your own authority.

Automation Done Right

We automate the tedious parts of SEO so you can focus on what matters — running your business and serving your customers.

Equal Access

Enterprise-grade SEO shouldn't require enterprise budgets. We give every small business the same tools the big players use.

Ready to get sorted?

Start growing your organic traffic today — together.